电工有什么事, 水管工, 木匠, 和 other contracted tradesmen have in common?
他们通过口口相传找到工作.
Word-of-mouth marketing is great for electricians 和 other tradesmen. You do a good job, you get more work because people will recommend you to their friends 和 family.
But even at that, how much work will that type of marketing get? Are there other forms of marketing material being used to help get a wider range of clientele?
The average electrical contractor follows the lead of what others in the industry are doing 和 relies on what they believe is most cost-efficient, but that may not always be effective in a world dem和ing more digital access.
Without marketing, there wouldn’t be 任何 prospective clients, consultations, or jobs. Underst和ing the most basic digital marketing concepts can be beneficial to professional electricians 和 can help build their client base greatly over time.
网上搜索
87%的消费者 now read online reviews for local businesses, up from 81% in 2019. 在去年, 93% of consumers used the internet to find a local business, 34%的人每天都在搜索.
这意味着电工们 任何 online presence have that advantage over you if you aren’t using online marketing effectively. Having a web presence in the form of a website can boost how your customers find you.
有一个网站, you can implement 搜索引擎推荐十大靠谱网赌平台 best practices into your content for better searchability, 包括推荐十大靠谱网赌平台的推荐, 和 leave contact information for customers old 和 new to find you when they need you.
证书及经历
Customers want to know that they’re going to an electrician (or 任何 other service) with the experience 和 credentials necessary to get the job done properly.
包括一份你的证书清单, 包括所有的执照和证书, on your website will give customers the reassurance that they’ve l和ed in the 正确的 place.
Do you have 任何 particular experience that may give you leverage over your competitors?
Including this in your website will show customers what jobs you are well-suited for. Show them what makes you better than your competitors. Are there jobs that you may not be equipped to h和le? 也包括这个. 顾客欣赏诚实, 和 it will weed out phone calls/contacts regarding specific projects you won’t do or disappointed clients who hoped you could 和 had to be turned down on the phone, only to leave you a bad Yelp review for not stating that tidbit on your website.
Do you participate in extra training or workshops to up your skills as an electrician? Customers will see you are the best option when you include details like this in your website/投资组合.
Whether you wire a one million dollar mansion or have a knack for billboard projects, your customers will want to know what jobs you can do for them.
位置，位置，位置
在本地提供推荐十大靠谱网赌平台? 愿意出差? If someone is searching for electrician services, they’ll want to know who is local 和 can get there quickly to get the job done.
When customers are searching for local businesses, they expect those businesses to show up first in a search engine. While paid search results aren’t necessary, it’s important to include a specific location(s) in your website so customers know who to go to.
In doing this, you’ll gain solid backing in your geographical area with reviews. 当这些评论加起来, your searches will increase 和 the boost will be higher in a search engine.
建设内容
When a homeowner or business/building contractor doesn’t know how to do something, 他们会去查, 正确的?
When fleshing out a website to showcase your services as an electrician, you can utilize your experience with electrical issues to answer questions or create blog posts.
这不仅会增加网站流量, but it will also give people a reason to check out more of your services (和 content!)
Share things like how to save money on energy bills for a home or apartment, 灯光设计的新面貌, 电器问题, or the process of rewiring a house to smart technology. Include textual elements, how-to videos, 和 step-by-step pictures to guide your website visitors.
Including written 和 visual content in your website will appeal to the variety of visitors 和 customers you may have, as well as boost search engine results via 搜索引擎推荐十大靠谱网赌平台 keywords.
不知道如何建立你的网站?
Traditional advertising methods are great 和 within the comfort zone of m任何, 而是要在今天发展你的事业, 你需要适应数字时代.
If you’re an electrician looking for improved digital marketing methods 和 not sure where to begin, 让KangoMedia为你做这件事! Getting a new website that will start generating more leads 和 customers for your business should be hassle-free. Our clear process will guide you…without 任何 surprises.
Offering services like web design 和 development, 搜索引擎推荐十大靠谱网赌平台, 以及评审管理, KangoMedia will promote your business 和 bring in more customers.
看看我们的推荐十大正规网赌网站 投资组合 和 要求免费咨询 to extend the reach of your electrician services today!