We’ve all heard the adage, “you never get a second chance to make a first impression.你的网站尤其如此. 在今天的数字世界, your website and brand provide a first look into who you are and what you’re about within seconds.
Before you create a new website or update your current website, knowing the design methodology is crucial to your digital success — understanding how people view websites and how to get them to stay increases the likelihood of interactions and ultimately, 转换. Guide the viewer through your website in a way that makes them want to contact you, 购买产品, 或者因为你提供的推荐十大靠谱网赌平台而雇佣你, 这样你就有了成功的秘诀.
There are a few essential things you need to know about how people view your website. These 5 facts will give you a leg up on your competition and keep viewers coming back for more.
事实1:外表增加可信度
在一项由 斯坦福大学, researchers found that 75% of web users admit to making judgments about credibility based on a company’s website. But how long does it take them to come to that judgment? 50毫秒.
50毫秒 is all it takes for a user to determine if your business is credible and if your visitors want to continue reading.
If your website design conveys credibility quickly, your first impression will stick. This impression leads to higher user satisfaction and primes your customer’s future interactions with your business.
积极启动 is the process of triggering a person’s memory with a recognizable word, letter, or image. When you integrate positive priming on your website, you boost users’ mental association and satisfaction, whereas unfavorable first impressions negatively affect viewer satisfaction.
事实2:错误会造成负面印象
不惜一切代价避免网站错误. 不管它们看起来有多小, 失效链接, typographical 语法错误 have a significant adverse effect on viewers. Proof your website multiple times by multiple people to ensure that your site works correctly, 内容正确可读.
除了破碎的链接, 印刷错误, 语法错误, 花哨的字体是另一个痛点. No matter how “pretty” or “cool” you think the font is, 如果它难以阅读或过于华丽, it leaves the impression that you are about flash instead of the viewers’ experience. 使用 互联网安全字体 to guarantee that your content is readable by humans and different devices.
事实3:大多数人都在手机上浏览你的网站
Searching for and viewing websites is primarily done on mobile devices. In 2020, 68% of web traffic was generated from mobile devices, up 5% from 2019.
如果你的网站坏了, 挂断了电话, or isn’t formatted and optimized for viewing on a phone or tablet, your visitors will quickly leave to find a site that is intended for their device. Responsive design allows your full website to be properly formatted and displayed on any screen, 也许是最重要的 新十年推荐十大正规网赌网站的重要支柱.
事实4:页面设计影响用户留存
Research has shown that people read in an “F” pattern. 它们从左上角推荐十大靠谱网赌平台, 阅读右上角, 然后是左下角, 最后, 右下角. So, 当你设计你的网站, place the most value-additive information at the top left corner of your website.
Put supporting information in the upper-right and lower-left areas, 最后, your call-to-action (business and contact information) in the lower-right hand area. Once you design for how people scan and read your site, the longer someone will want to stay.
除了为读者流程设计, 你的标题, 内容的位置, 照片的位置也很重要, 太. Titles to articles and parts of articles attract a viewer to a specific piece of content or article that meets their particular interest. When you create content, keep paragraphs short and sweet. Get your point across to readers in a concise way, and then describe how you can solve their problem.
Fact 5: Viewers Have “Expected” Placements of Website Elements
Even though readers look to your site’s left upper corner first, 这并不意味着你的菜单应该放在那里. However it should be at the top of your page (and ideally carried down when scrolling). When the menu isn’t at the top of the page, viewers get confused and they will 不 花几秒钟的时间寻找它.
还记得, the fewest obstacles possible is the most direct route to achieving visitor satisfaction and conversion. In addition to keeping your menu at the top of your page, there are a few other considerations to keep in mind:
- 使用描述性标签 – 使用 actual products or services as the menu button. Listing things just as “services” and “products” won’t convey your purpose to the viewer. 它也不能用谷歌扫描.
- 避免下拉菜单 -下拉菜单变得令人讨厌. Viewers want to see what they want upfront, no clicking menu items to see the details. 把细节放在首位. 使用实际页面的细节和选项.
- 不要使用超过7个项目 – People don’t like to have 太 many choices thrown at them at once. 保持你的菜单按钮简洁直接. Information can get lost or scanned over if your menu is 太 big.
是时候让你的网站为你工作了
Many businesses are wasting money on marketing and advertising, 将流量发送到无法转换的网站.
At KangoMedia, We design websites and digital marketing campaigns that convert website visitors into leads and paying customers so that you get a positive return on investment.
Clients that work with us often see dramatic results in the form of an increase in website leads, 报价请求, 推荐十大靠谱网赌平台调用, 和销售. 企业选择与之合作 KangoMedia 因为我们专注于发展他们的业务. We are more than a service provider, we are your partner in growth.
喊一声，然后 我们谈谈你的生意吧.